Why the managerial path?

I’ve always had one red line throughout my diverse career: PEOPLE. I’m a Teacher by study, UX Designer by profession, Mentor, and Coach by soul. I’ve always known that I’ll go on this path, and now that I’m on it, I love it!

I use Design thinking approach to life and a mix of Transformational & Coaching leadership styles, focusing on building teams, their growth, and change for the biggest possible impact.

I believe that people who work in supportive environments where they are safe to express themselves and are supported to grow will often go above and beyond to perform well and give back.

Becoming a design manager

Growing as a manager

As a teacher, I love to teach, but I also love to learn, and my drive for continuous improvement drives me to grow both as a designer and a manager. Here is an insight into my education connected with being a manager that has been in almost all entirety also covered financially by me.

    Echos Desirable Futures Lab
    Everything DiSC: A Wiley Brand
  • NEW UX MANAGERS | 2021
    Nielsen Normal Group
    The Academies
    Global Team Coaching Institute
    International Coaching Federation
  • ICAgile Certified Professional Agile Team Facilitation (ICP-ATF) | 2020
    ICAgileSee the full list of my certifications and education on my LinkedIn

My team at Userlane

I’ve built a team that can effortlessly own and lead the full Product Design process across the whole product and can, at the same time, also support other departments with Design thinking methods and Visual design.

At the time of my transition, the team was four designers – two seniors and one mid-level Product designer, one Senior visual design expert – and me.

Creating supportive work process

When I joined Userlane, the CDO just left, and designers were left without Design guidance and processes. As the most senior designer, I naturally started taking initiatives that led to a set of weekly sessions that are still in effect today as they bring us together, help us set goals, support collaboration, foster continuous feedback and learning, and raise the level of design excellence.

Introducing other impactful sessions

Besides weekly and monthly sessions, we also have other sessions designed to positively impact our Product and the career level of every Designer. We don’t just grow and improve our product but also ourselves.

We also regularly think about and experiment with ways of having more impact on the company level to increase the UX maturity of the organization.

But it’s not all just work. We work hard, and we play hard. Having fun together is just as crucial for team spirit as striving for design excellence is.

How we approach work

We work with Product managers to truly understand customers’ problems and then combine the essential problem-solving question, “How might we?” with Design thinking methods while keeping in mind the big picture of the Double diamond. 

We are also aligned on our Team values which all help us strive for design excellence. We are:

Working with other disciplines

As a firm believer in collaboration, I’ve led the efforts to transform the Design team into a Centralized partnership on the R&D level and worked towards the Product trio on the squad level.

The VISION for this way of working was to foster good collaboration between Product and Tech, remove bottlenecks, and ultimately create a product with great UX that feels like one person designed it.

By the end of the year, we’ve implemented a Centralized partnership, but the Product trio still needs a bit of work in one of the squads.

More insights into my managerial work

  • Creating Design Job levels

    Looking back on my time at Userlane, one thing I’m most proud of is a system of Design levels that help designers grow and progress in their careers. As this seems to be a hot topic in the Design leadership…

  • How to manage a team with coaching

    Going through different Team lead/Head of Design job ads lately, I see, almost as a rule, coaching as a skill that everyone wants to see in a new Design leader.

    These companies don’t ask you to be a certified coach -…